nowadays you will realize that the economic reports are showing a decline when it comes to foreclosure rates and a wavering financial system just to name a few. However a new report which focuses on digital signage shows a robust growth in a number of displays sold in that year for use as digital signs. The reports expects that the market will at a particular time experience a hard time but it will eventually recover in the coming years. Despite an economic cold wind that is being experienced this year, the digital signet market has remained strong and it has grown with over 1.1 million new displays being put to use in signet applications. A study that was done last year which shows an increase in displays of about 34%which is actually growth compared to the recent years.
One of the research firms predicted that digital signage market will account for the use of nearly 2.3 million digital displays. Infrastructure, display, software and technology contends are known to affect the global economic downturn; therefore, it will lead to growth in the new digital signage hardware deployments. In the coming years it will definitely resume a robust growth rate that’s turning it into a double-digit increase.
While reports and the general economy points to tougher times in the coming years, this should not be a signal for marketers to panic. What people should know is that when a time like this occurs people should Instead Look at how their marketing strategies, tactics, and budgets are things will change and old communication methods will not work well with today’s economic reality. The best thing is that digital signature will definitely work much better than any traditional media during this time because it usually gives marketers an opportunity to be able to reach consumers at the point of sale. Digital signage works differently because it is usually there to influence what the consumer is buying when they are trying to make a purchasing decision. This fact alone makes digital signage an attractive alternative to traditional media.
Another thing is that digital signage can reduce expenses and increase market responsiveness. Rather than making recurring purchases of printing services, digital signs can be updated with a few keystrokes. One thing that you should know is that a slowing economy is more likely to make digital signal systems and networks less expensive to deploy.