Creating an outdoor sign for a business today might include creating a digital sign intended to get customers interested in the business, get them involved with the business, and peak their curiosity. Today’s interactive signs are perfect for this as they can be used in a number of different ways to encourage customer interaction and to boost brand awareness for the business.

Let Customers Browse on the Display

Restaurants can use an interactive display to let customers browse the menu to find out what they want to eat before they enter the store. Many people want to make sure there’s something they’ll like on the menu or check to make sure there are options that fit their diet. When the menu can be viewed on a digital display, allowing them to turn pages or zoom in to read it easier, they can find something they’ll like and it’ll encourage them to go to that restaurant to eat.

Give Away Prizes Via the Display

People love winning. They also love showing off their prizes and talking about how they got the prize. Digital signs provide numerous ways for businesses to give away small promotional prizes or discounts, encouraging more people to stop by the store. This also helps increase brand awareness further than just those who see the sign as someone who wins a prize will be likely to tell others about how they won.

Encourage Social Media Use With the Display

Digital signs can offer fun backdrops for photos, let people post their own photos on the sign, and encourage people to share their photos on the sign through social media. This helps the sign reach out to more people than just those who pass by, encouraging brand awareness. It also helps to get customers involved with the business, increasing the chance they’ll purchase something today or in the future.

Today’s digital signs allow businesses to do more to encourage customer interaction. They’re no longer just informative; they’re a way for customers to actually interact with the business. If you’re considering a new sign for your business, learn more about digital display advertising and how it can help boost your business today. The right sign can make a difference.