Typical Internet users nowadays spend about 88% more time on websites with videos and can account 1/3 of all their online activity to watching videos. With this trend, the time people spend engaging and watching videos is only going to increase as years go by. Businesses Considering video content marketing should understand that similar to all other aspects of the digital marketing world, plenty of time and effort needs to be put in getting the desired results. Increasing traffic and conversions is not a mere matter of embedding some videos into webpages and hoping everything goes well. Audiences are able to connect with different products and services if different videos, formats and topics get used at appropriate times. Below, we discuss how to use different kinds of videos at appropriate times to boost traffic and conversions during your sales cycles.
Considering that website visitors have a 64%-85% likelihood of buying a product after watching a product video about it, it makes sense to develop short promotional videos that highlight the main features and benefits of the products you offer, and post them on your website. For example, apparel stores and do this by creating videos of models wearing their clothes rather than only posting photos. If your business provides services, you can create videos highlighting the problems solved by your services and how they achieve this.
To drive traffic, you can use How-to videos. You can catch the section of your audience with prime buyer intent by using how-to videos. It is upon you to educate your audience if they have issues they would like to solve or things they would like to learn. As a matter of fact, one in three Internet users attest to buying products as a direct result of watching how-to videos or tutorials about their specific issues. It is necessary to optimise videos with keywords for SEO, especially considering that videos appear in nearly 52% of keyword searches, with 82% of them originating from third-party sites like YouTube. Always have transcripts of your voice-overs and include detailed meta descriptions about any video you post.
Create product walkthroughs to make sure your users have an easy, fun and smooth onboarding process to increase the likelihood of them sticking in the long term. It is important to put yourself in the shoes of a first time user before creating any product walk-throughs.
You can communicate value to website visitors by using customer testimonials as social proof. Therefore, reach out to some loyal customers and enquire whether they would like to record testimonials for the business.